Packaging Design
From concept to shelf, my packaging designs focuses on crafting visually appealing and functional packaging that resonates with consumers and drives sales.
Full Circle Home expanded its sustainable product line with a new family of compostable household essentials. Formerly under the sister brand, For Good, these items (including trash bags, zipper bags, wraps, and papers) underwent a packaging redesign to align with the Full Circle Home brand.
I played a key role in this transition, ensuring a seamless integration of the new products into the existing brand aesthetic. A crucial aspect of the redesign was to effectively communicate the products' sustainable attributes, such as FSC-certification and BPI compostability. By thoughtfully incorporating these certifications into the packaging, I helped to maintain brand consistency while reinforcing Full Circle Home's commitment to environmental responsibility.
Brand // Full Circle Home
Year // 2024
Brand // Full Circle Home
Year // 2022
Led a major project to expand our international reach by developing multilingual packaging for all SKUs. Successfully translated product information into Dutch, French, and Spanish, ensuring accurate and culturally appropriate communication across markets.
Another example of multilingual packaging in comparison to the english version of the Full Circle Home packaging.