Art Direction
As a budding art director, I honed my skills in production and direction during my time at my last designer role. By overseeing photoshoots from concept to completion, I developed a keen eye for visual storytelling and a deep understanding of the creative process. Explore my work below to see how I've brought these skills to life.
Video Production & Art Direction
Brand // Full Circle Home
Year // 2022
As Art Director for this project, I spearheaded video production efforts to showcase our latest products which included — the Loads of Fun Collection, the Peel Good Collection, and Collaborating closely with sales and product development teams, I developed creative briefs that guided the production process. From pre-production planning to post-production editing, I ensured that each video highlighted the unique features and functional designs of our products.
Brand // Full Circle Home
Year // 2023
Art Directed and styled impactful product photography for the 2023 product catalog, keeping mindful of spacing of products in order to overlay copy in post production. I styled the products and props to create visually compelling imagery that highlighted each product’s unique features. This catalog was essential in securing sales at industry tradeshows and client presentations.
