Digital Marketing
In today's digital age, a strong online presence is essential for businesses of all sizes. My e-commerce designs focus on creating visually appealing, user-friendly, and high-converting digital assets. From sleek and minimalist to bold and colorful, I tailor each design to the unique brand and target audience.
Brand // Full Circle Home
Year // 2023
This comprehensive Amazon storefront rebrand was developed to align with the company's updated brand identity and guidelines. The rebrand included the storefront home page, brand story, A+ content and updated text overlays for all product pages. With its updated typography, color palette and photography, we aimed to create a seamless, cohesive and intuitive user experience.
This digital campaign, featuring web banners and social media graphics on The Infatuation and Tastemade websites, spotlights the surprisingly playful side of The Sexton, an unconventional yet undeniably rich single malt whisky. We captured the brand's signature elegance while injecting a touch of fun, inviting consumers to experience a new dimension of The Sexton.
Brand // The Sexton Single Malt
Year // 2021
Additional iterations for mobile and social media platforms, Snapchat and Twitter.
The above white paper, titled How to Escape the Content Bottleneck, and the following white paper were produced for Adobe. I analyzed complex data to create visually engaging infographics to layout comprehensive white papers using the hero image as inspiration for the rest of the assets. These projects showcase my ability to translate technical information into clear, visually appealing designs.
Brand // Adobe
Year // 2018
Adobe white paper titled, Data Science Workspace, made in PDF format.
Brand // Soma
Year // 2021
Soma produces beautiful and sustainable hydration products and in collaboration with Evian and the late Virgil Abloh, they created a custom water bottle that was inspired by the idea that one drop can make a rainbow, and light refracts through the droplet to reveal its full polychromatic potential. This instagram story promoted the gifting of the bottles to 20 followers after the designer’s passing to honor and celebrate his life.
The Komenda Project is a startup nonprofit focused on education and mentorship to create long-term change in underprivileged communities.
As a part of this initiative, I revitalized their visual identity by refreshing their logo and creating a comprehensive brand guide, which also included applying their new aesthetic to their Instagram profile. The refreshed branding is now seamlessly integrated into their Instagram feed, creating a visually appealing and more impactful online presence.
Nonprofit Org // The Komenda Project
Year // 2022
Brand // Full Circle Home
Year // 2022
Full Circle Home empowers consumers to live sustainably by offering eco-conscious products. Their new laundry collection helps clothes last longer, reducing waste and saving money.
To promote the "Loads of Fun" collection, we developed a series of Instagram stories highlighting the environmental and economic benefits for consumers.
Brand // Gold & Honey Jewerly
Year // 2020 - 2021
As a graphic designer for Gold & Honey, I was responsible for the design and copywriting of all marketing email campaigns. Gold & Honey, a vibrant brand known for its playful aesthetic, required email designs that reflected its cheerful personality. I focused on creating visually engaging emails with clean layouts and a vibrant color palette that aligned with the brand's identity.
Brand // Kidsshoes.com
Year // 2017
As Assistant Designer at Kidsshoes.com, an e-commerce retailer known for its playful brand identity, I designed engaging email marketing campaigns. This included developing visually appealing emails for seasonal sales, new product launches, and special offers, featuring child-like fonts and playful illustrations. I also spearheaded the redesign of key automated emails, such as welcome and abandoned cart messages, to enhance customer engagement and drive conversions.